Course Description

Ideas are necessary for innovation, but to turn your ideas into something real, you need to build a prototype on paper for new services. Your team will be able to pitch the idea to senior executives with a clear customer proposition, provide directions for how it will be marketed, develop a detailed map of how the solution will work for customers, ensure it is differentiated, design the business system and estimate the financial impact with a reverse income statement. Develop your business case with the templates and pitch to your CEO or funders.

Note: This course is best taken after you have done the 'Generate creative solutions with ideation' course.

In this short course, learn how to -

  • Turn your ideas into a tangible product or service that can be built and tested
  • Create a 'quick pitch' and a clear customer value proposition that helps clarify the market and benefit of the solution
  • Design how the solution will work from a consumer point of view
  • Check to ensure the solution is sufficiently differentiated (different from competitors in a useful way)
  • Design an integrated business system that supports the deliver of those benefits to customers - identifying the technical requirements, resources and systems required to deliver it in the real world
  • Develop a 'reverse income statement' that draws on your market definitions and fleshes out the financial case for investment in your great product or service - vital to pitch for your organisation's seed funding (or to a philanthropic funder)

Included resources -

  • 28 minutes of video instruction
  • YouLead innovation prototype kit
  • Easy-to-use templates in editable Microsoft Powerpoint so you can follow along on the prototype development process and document the solution for internal or external audiences and seed funders

Sample Template Previews

YouLead Founder

Dale Renner

Dale is a strategy and innovation consultant with 17 years Australian and international experience working for leading organisations in a wide range of industries including health, education, energy, wine, financial services, government and the social sector. He advises senior management in social sector and not-for-profit organisations. His passion is to drive more innovation to social problems through empowering social organisations with the latest innovation tools, capabilities and strategies.He is Director of YouLead and Iconic Consulting - with a focus on social sector organisations. Dale is a former Board member of VCOSS and Hagar Australia, and Co-Lead of Unreasonable Lab Australia. He holds degrees in Law and Economics. Contact Instructor: LinkedIn | Email | Twitter | Website

Course curriculum

  • 1

    1. The Quick Pitch and Wonder Ad

    • Develop a proposition and story to customers

    • YouLead Solution Development Kit - Workbook download
  • 2

    2. Designing how the solution will work

    • Develop detailed process and design of the customer experience
  • 3

    3. Making sure the solution is differentiated

    • Differentiate your solution using value curves
  • 4

    4. Designing a business system

    • Design the systems that deliver the customer experience

Before you develop your prototype, make sure you generate ideas with this course ...

  • $45.00

    $45.00Full Innovation Program for Non Profits

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  • $10.00

    $10.00Generate creative solutions with ideation

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