Course Description

Content marketing is the trick that professional digital marketers use to drive traffic to all digital channels. Learn how you can lead the content marketing strategy for your social organisation. Dive into content types, writing style, and planning a roadmap of great content for your digital channels such as websites and social media. Choose the right channels for your content, and create opportunities to draw new customers, clients or donors to your organisation. Use content marketing techniques to influence and build online presence.

In this short course, learn how to -

  • Plan a content marketing strategy to work across owned, shared and paid digital media channels
  • Choose

Included resources -

  • 29 minutes of video instruction
  • Content development ideas list
  • Easy-to-use templates in editable Microsoft Powerpoint to plan your digital strategy

Sample Templates Previews

Note: Some basic computer proficiency is needed for this course, and ideally permission to set up or access to the organisation's Google Analytics account (which is free).

YouLead Founder

Dale Renner

Dale is a strategy and innovation consultant with 17 years Australian and international experience working for leading organisations in a wide range of industries including health, education, energy, wine, financial services, government and the social sector. He advises senior management in social sector and not-for-profit organisations. His passion is to drive more innovation to social problems through empowering social organisations with the latest innovation tools, capabilities and strategies.He is Director of YouLead and Iconic Consulting - with a focus on social sector organisations. Dale is a former Board member of VCOSS and Hagar Australia, and Co-Lead of Unreasonable Lab Australia. He holds degrees in Law and Economics. Contact Instructor: LinkedIn | Email | Twitter | Website

Course curriculum

  • 1

    2. Email marketing and CRM

    • 9_1 Email and CRM
  • 2

    1. Content marketing

    • Digital Marketing: Workbook

    • 8_2 Content Marketing