Course Description

Ideation is the process of generating new, creative ideas in large quantities. You can lead your team in using some powerful 'ideation' techniques in your own thinking and in group work sessions, or brainstorms. But rethinking the problem, and approaching it from different angles, your team will be able to generate new exciting ideas. Use the techniques of randomisation, SCAMPER and modelling and copying to develop the solutions to social problems your customers deserve.

In this short course, learn how to -

  • Collaborate in a group on problem solving and lead your own ideation sessions
  • Find ways to break creative blockages
  • Use ideation techniques to give voice to the more introverted or junior members of your team
  • Build on the ideas of others and cluster, prioritise and sort great ideas
  • Push thinking using Whack Packs and other thinking tools
  • Use randomisation as a way to create completely fresh approaches to old problems
  • Bring in the perspectives of different people and roles
  • Apply the SCAMPER thinking techniques to evolve ideas in new directions and rethink old problems in new ways
  • Cleverly use learnings from other industries and business models to apply to your own social challenges and build new business models by analogy

Included resources -

  • 29 minutes of video instruction
  • YouLead Ideation process kit
  • Links to ideation tools
  • No templates for this course - it's all about techniques to use during an innovation workshop

Extracts from Roger von Oech's Creative Whack Pack:

Course curriculum

  • 1

    1. Running ideation sessions - making them work

    • Running Ideation sessions

  • 2

    2. Ideation techniques

    • Randomising

    • SCAMPER

    • Model and Copy

    • Get a creative whack pack

  • $45.00

    $45.00Full Innovation Program for Non Profits

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