Course Description

Even non-profit and social organisations need to find opportunities for growing the impact and number of customers or clients. Use common market-based techniques such as PEST analysis, Ansoff Growth Matrix, Porter's 5 Forces and growth options checklist to find new opportunities for expansion. You can lead the growth strategy for your social or non-profit organisation.

Note: do this course before you start other marketing courses to help set marketing strategy

In this short course, learn how to -

  • Engage your organisation to take a strategic approach to growth
  • Think stategically - as a series of tradeoffs and choosing your organisations position in the market or industry
  • Connect marketing strategic goals with marketing tactics and activities, and ensure they align with organisational goals
  • Spot trends in your industry or in your markets to find emergent opportunities
  • Fill out your SWOT and PEST analyses to evaluate opportunities, threats and external context and trends
  • Apply the Ansoff Growth Matrix to finding social market opportunities in new markets or new products and services
  • Follow the growth opportunity checklist to find internal improvements the win customers, and external improvements
  • Analyse the nature of competition in your market or industry using Porter's 5 Forces method to identify attractive market opportunities

Included resources -

  • 43 minutes of video instruction
  • Article on 5 Forces analysis
  • Easy-to-use templates in editable Microsoft Powerpoint so you can do your own market analysis, and create a growth strategy for your organisation

Sample Templates Previews


YouLead Founder

Dale Renner

Dale is a strategy and innovation consultant with 17 years Australian and international experience working for leading organisations in a wide range of industries including health, education, energy, wine, financial services, government and the social sector. He advises senior management in social sector and not-for-profit organisations. His passion is to drive more innovation to social problems through empowering social organisations with the latest innovation tools, capabilities and strategies.He is Director of YouLead and Iconic Consulting - with a focus on social sector organisations. Dale is a former Board member of VCOSS and Hagar Australia, and Co-Lead of Unreasonable Lab Australia. He holds degrees in Law and Economics. Contact Instructor: LinkedIn | Email | Twitter | Website

Course curriculum

  • 1

    1. What is Strategy?

    • What is Strategy?

    • Marketing strategy alignment - using the template

    • Growth opportunities templates - download
  • 2

    2. Growth options and planning

    • Two models to analyse the options your organisation has for growing income
  • 3

    3. Analysing competitive markets

    • Using SWOT and PEST analysis to understand industry drivers

    • 5 Forces - model to understand what drives competition in your market
  • 4

    4. Spotting Trends

    • The Practise of spotting emerging customer trends