Course Description

Everyone has to do digital marketing in the modern era, even - especially - if your organisation is small. Attracting customers, donors, staff, volunteers - a first port of call is usually the organisation's website. Learn how to plan multiple elements of your digital marketing, assess them and improve your website. Fine tune your website with search engine optimisation (SEO) techniques. Use Google Analytics to learn about website visitors and how to optimise your site. You can lead the improvement of your organisation's website, even if you are a beginner.

In this short course, learn how to -

  • Understand digital marketing and see the whole picture
  • Improve and simplify your website content and design
  • Get to grips with search engine optimisation
  • Take simple steps to improve search engine results and get on the first page of search results
  • Get started with Google Analytics - a powerful free tool to analyse your website traffic
  • Follow along with your own Google Analytics account as you learn the important measurements of website traffic and how to interpret and use them to keep improving

Included resources -

  • 36 minutes of video instruction
  • Checklist to help you work through your website improvement project
  • Easy-to-use templates in editable Microsoft Powerpoint to plan your digital strategy

Sample Templates Previews

Note: Some basic computer proficiency is needed for this course, and ideally permission to set up or access to the organisation's Google Analytics account (which is free).

YouLead Founder

Dale Renner

Dale is a strategy and innovation consultant with 17 years Australian and international experience working for leading organisations in a wide range of industries including health, education, energy, wine, financial services, government and the social sector. He advises senior management in social sector and not-for-profit organisations. His passion is to drive more innovation to social problems through empowering social organisations with the latest innovation tools, capabilities and strategies.He is Director of YouLead and Iconic Consulting - with a focus on social sector organisations. Dale is a former Board member of VCOSS and Hagar Australia, and Co-Lead of Unreasonable Lab Australia. He holds degrees in Law and Economics. Contact Instructor: LinkedIn | Email | Twitter | Website

Course curriculum

  • 1

    2. Search Engine Optimisation

    • 8_4 SEO
  • 2

    1. Improving your website

    • 8_3 Website

    • Digital Marketing: Workbook
  • 3

    3. Web Analytics

    • 9_4 Web analytics